Despite this being an appallingly bad photograph, probably enhanced with some dodgy Photoshop work, it is truly offensive to us on several levels. According to ‘Commission For Racial Equality” webpage: http://83.137.212.42/sitearchive/cre/diversity/map/westmidlands/index.html
“The West Midlands is by far the most ethnically diverse English region outside London, according to the 2001 census data. Nearly one in seven of its population (13.9%) are from ethnic groups other than White British.” So what’s with the ‘ever so white family then?
Nice to see the marketing company responsible for this glorious example of trashy advertising has done their homework, not. Just in case you are wondering where this is from; it is a poster/advertisement for Wolverhampton’s Wulfrun Centre Shopping Complex.
If anyone from the Wulfrun Centre would care to contact us we’d be happy to explain why this is wrong on many more levels – we’ll even re-brand you for nothing – we feel that strong about this...
4 comments:
i don't think there is anything bad in this at all, i think looking for racism it situations like this proves it will always exist,
we live in a street and an area, as we have most of our lives, that is made up of 70 - 80% black, asian and other. the poster is aimed at all of us and is a classic piece of misrepresentation. it came to us - we weren't looking for it. we also think that your 'sweeping it under the carpet' attitude is aiding to the lack of debate in art as well as society. your studio work is pretty - where's the narrative?
It looks to me as if its aimed at one parent families that are still lucky to have a nan & grandad.
On a serious note, I agree, this poster is horrible but just as horrible are the posters that tick every box with their use of an oriental, black, asian white etc. So if you do get the re-branding job please design it with no people in whatsoever!
Thank you for your post. We agree with all of your comments. Thanks again...
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